Mark Burton is Senior Partner and Global Pricing Practice Leader at Bain and Company where he is responsible for all aspects Bain’s pricing solutions design and delivery including development of leading-edge AI-powered pricing solutions.  Mark has over 25 years’ experience consulting on B2B pricing, sales, and commercial strategy and is the Global Leader for Bain's B2B pricing solution. He has worked across a broad range of industries, including manufacturing, semiconductors, high-tech capital equipment, software, and business services.