Paul Marcenac is a leader in Deloitte’s Pricing and Commercial Strategy practice. He specializes in commercial strategy (e.g., Revenue Growth Management, organic growth, go-to-market, sales), pricing strategy (e.g., price-setting logic, pricing analytics), and customer strategy (e.g., customer acquisition, customer behavior). Paul is a trusted advisor to Retail & Consumer Products businesses. He has over 10 years’ experience applying quantitative methodologies and analytics to identify profitable growth opportunities and design actionable growth strategies.