Sarthak Baluja is a Pricing Manager at ServiceNow for the Technology Workflow Products Portfolio. With 3+ years of pricing & packaging strategy experience in High-Tech Companies, Sarthak has led pricing initiatives across new product introduction, pricing model & list price optimization, and bundling to align with customer value, increase price realization, and ultimately drive revenue growth.
Sarthak leads with customer centricity and leverages hypotheses & analytical driven approaches to develop innovative pricing frameworks & strategies that adapt to changes in customer value and market dynamics. Sarthak also brings experience across the SaaS Buyer Cycle having played a pivotal role in shaping Sales transformations through CPQ, Partner/Channel, and Customer Success optimizations. For fun, Sarthak loves to play & watch tennis and researching new places to travel & explore!