David Tresko has worked in entrepreneurial, finance, and restaurant roles since 2003. He currently serves as Executive Vice President of Revenue Management at Sizzling Platter, a role he began in 2009 when the company had fewer than 100 stores and less than $100MM in revenue. The company has grown to more than 850 stores across the U.S. and Mexico, spanning eight brands, with revenues exceeding $1B.

Partnering with the C-Suite and board, David focuses holistically on all areas of the business and all nine assets (eight brands in the U.S. and Mexico). His responsibilities include driving revenue growth initiatives, optimizing traffic and ticket sizes, managing channel economics and exploring new channels, and value-creating levers for mergers and acquisitions. As well as analyzing new store investments and post-investment performance gaps, marketing, product initiatives, pricing theory and elasticity, all P&L line items, labor optimization, deep reporting (serving as Power BI architect), macroeconomic forecasting, and other levers for top-line and middle P&L optimization. Sizzling Platter assets and strategic capital deployment processes have resulted in some of the best free cash flow conversion rates in the franchisee space.

David focuses on understanding and solving the critical variables, KPIs, and drivers that impact outcomes. This includes macro and microeconomics, people, systems, processes, competition, technology, data, consumer behavior, and more. Once these factors are understood, controlling and engineering future outcomes becomes possible. By leveraging this mindset, along with a great team, strong vision, and big data, David helps create revenue growth, robust gross margins, EBITDA, and free cash flow. Partnering with capital partners and nesting this work within thoughtful leverage and capital structures to accelerate results for the team and enhance return on equity for investors.