Jay Odedra

Senior Director Pricing
Barracuda

Over the past ten years, Jay Odedra has developed successful commercial strategies that have won many B2B bids and brought a consumer businesses back to growth.
Currently leading a team that sets the pricing strategy for over $3bn of SaaS revenue, including a significant small business and enterprise component. Jay has extensive experience of leading teams and leveraging data to make informed decisions. He has built this team to be nimble and they’ve been able to adapt quickly to massive changes, including mergers and new business models focused on product led growth.